For B2B businesses of all sizes, the marketing department would often not have the social media campaigns at the front of the queue for their order of priority.
It is seen as a luxury option for businesses, maybe with more resources or comfort level to gain additional exposure. It is not always the source for immediate, hardcore lead generation. More towards longer-term, psychological advertising.
But the extended nature of social media now, including the likes of LinkedIn as its own professional platform, it changing the momentum of this perception across many industries. B2B social media is certainly a lot more prominent. There is a minimum expectation to be found on social media and then to be active. This presents well when businesses are making decisions about which brand and service to go with.
It is the face of your business right now. And there must be more care and attention given to the content which you produce, in order to allow you to stand amongst the competition and drive more traffic with the creative and paid tools at your disposal.
Here are some proven social marketing strategies for B2B which can give you an advantage.
1. Diversified Content
Social media is all about quality content and sharing informative material. Brands with millions of followers hardly get any likes on their posts just because their content is not engaging and attractive. Do market research, follow social media trends and create compelling content that diverts traffic to your site and makes your brand known for quality content and reliable services.
2. Doing Storytelling
People on social media prefer stories than long content. Facebook, Twitter and SnapChat and other sites have a great value for stories and users of these platforms literally prefer stories. Storytelling should be educational and informative. It should not be promotional otherwise the users will get bored. Market yourself in creative ways on social sites as you have a direct connection with the users on these sites.
3. Influencer Marketing
Influencer marketing has proved itself to be a great marketing strategy for social sites. All you need is to explore and find the influencers in your business and niche. Make agreements with them. They will share your products or services with their fans, use your products, urge their fans and recommend these. This is also called endorsements. Most of the profiles and big industry personalities do influencer marketing when they share businesses and products on their social profiles. If they can show how they are using a Lead Forensics Alternative, then it is extra authority and clarity. A brilliant Public Relations strategy.
4. Live Streaming
Live streaming is everywhere. On Facebook and YouTube, you can live stream any event or show. But why live streaming? Most may not watch normal videos but they do watch a live video. They believe the live videos have something more important. This is a good way to attract new users and clients to your business and show them your trust.
5. AR and VR
Augmented reality and virtual reality are everywhere these days. Most of the brands and online stores have their apps that support AR and VR. This is necessary because these features allow customers to use their phone camera to detect your products and get more details about them. On social sites, this is quite popular and has proved handy for a business. You can also introduce such changes to your apps.
Apart from content, you should also use infographics, illustrations, charts and diagrams to share with their followers on social sites. Visuals make it easy for the users to understand something. They are appealing as well. A lot of companies use infographics and videos to market their business on the social sites and they have benefited from these too.
7. Customer Engagement
Engaging customers on social media through different ways is considered an art. This is potentially helpful for a business in many ways. You can promote your business, attract more users to your sites, sell more products and services and gain their loyalty and further using this loyalty for your own business. If you know how to engage users on social sites, you can make the best use of it. Work on it and you will not be disappointed.